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The Battle of the Somme 1916: Developing the Offensive – July to Mid September

為了解決book review的問題，作者Cave, Nigel/ Sheldon, Jack 這樣論述：

After the initial anticipation of great results for the Allied offensive that opened on 1 July, the French and the British had to consider their next moves. Haig made the fateful decision to reinforce perceived success at the center and south of the British line (although Joffre, rightly, wished

to continue the pressure at Thiepval). The result was a series of minor (if expensive) operations to provide a suitable base line for the next major British assault along the Bazentin Ridge, running approximately from east of Longueval to west of Bazentin le Petit Wood. Thus Ovillers, Mametz Wood an

d Tr nes Wood became prominent in Britain's military history. The French soon began to appreciate that the great success south of the river on 1 July was not going to achieve much more unless the front was extended southwards (impractical, given pressure at Verdun and limited manpower resources); or

if advances could be made north of the river that would outflank the Germans to the south. Meanwhile Falkenhayn continued to believe in the imminence of British offensive action further north, in French Flanders, despite the fact that he was reassured time and again that there was no evidence for t

his and that in any case such an eventuality could be contained with reduced resources. Eventually the offensive in Verdun was halted, in late August Falkenhayn was removed after he had presided over increasing friction at the highest level on the Somme front amongst senior commanders; Ludendorff an

d Hindenburg took over and the genius of German defensive measures, Lo berg, arrived on the scene. This book covers actions at Ovillers, Pozi res (notably involving the Australians) Mametz, Delville Wood (South Africa's first great war time action in Europe), the bitter fighting at High Wood, all le

ading up to the great attack on the Somme on 15 September. This was the third such major effort by the British army and the first time since 1 July that the Allies had attacked simultaneously in strength. The book then looks at aspects of the fighting associated with this attack, in particular the r

ole of the New Zealand Division and of the Guards Division around Les Boeufs. It then concentrates on the Anglo French boundary area (Guillemont and Combles) before considering French activity at Maurepas, Cl ry, Biaches and La Maisonette and the extension of the French front on 3 September, with fi

ghting at Soy court, Lihons and Vermandovillers. The book ends with a review of the situation both sides found themselves in mid September, before the action continued its relentless grind at extraordinary cost in men and materiel.

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使用理財機器人的行為意圖之研究

為了解決book review的問題，作者林昱德 這樣論述：

本研究以探討使用者使用理財機器人之使用行為相關研究，目的為探討使用者使用因素，提供未來後續業界之參考，以及找出現階段理財機器人使用者的描述性統計分析。本研究以有使用過銀行推出之理財機器人作為研究對象，於 2022年 7月 14日於網路進行正式問卷投放，回收後進行資料分析，經過問卷後台揭露，本次問卷研究投放人數為 4765 人，回收 490 份問卷，有效得 387份，有效回收率為 78.79%。研究架構以 UTAUT2 為基礎，並加入感知風險成為新的會影響使用意圖的因素。研究結果顯示，績效預期、社群影響、促進條件、價格價值以及習慣會對行為意圖產生顯著正向影響；努力預期以及感知風險對行為意圖則是

沒有影響；行為意圖以及習慣對使用行為有顯著正向影響；促進條件對使用意圖則無影響。希冀本研究可以作為相關單位的參考依據。

Musical New Media: Björk’’s Biophilia App and Music in Extended Reality

為了解決book review的問題，作者Dibben, Nicola 這樣論述：

Nicola Dibben is Senior Lecturer in Music at the University of Sheffield, UK, co-editor of the journal Empirical Musicology Review, and former co-ordinating editor of Popular Music. Her research addresses music, mind, and culture with a focus on the science and psychology of music and on popular mus

ic studies. She has published over 40 journal articles and book chapters, and is the author of Björk (2009) and co-authored Music and Mind in Everyday Life (2010). She collaborated with Björk on the artist’s multi-media app album, Biophilia (2011).

會員制無人商店的精準行銷之研究

為了解決book review的問題，作者陳建仁 這樣論述：

科技的進步，並且網路的發展日漸與生活結合在一起，再加上行動裝置的普及等條件，促使人們在消費行為已陸續的將以往在實體營業據點且高度仰賴現金的模式開始移轉到無實體或無接觸的消費場域。2020起COVID-19疫情的肆虐下更加速改變人們的消費習慣，從禁止外出到能不外出就不外出，避免遭受疫情的感染，人們以減少對陌生人接觸的原則改變了原有的生活模式。因此推動了網路電商的第二次發展再起、以及外送平台的竄出。透過無實體或零接觸方式的消費比重在未來的消費比重可望持續提升，店家除了要把產品上架在上述通路外已是必然，但上架只是增加銷售的曝光度，真正的重點是如何主動出擊?讓消費者前來進行銷費。會員制的消費規則建立

目的起初除是為了能有較為穩定的會員消費者，如今可透過蒐集會員的消費紀錄，累積成有用的大數據，提供店家進行大數據的分析，讓其能夠善用執行行銷時的主要指引。透過分析資料，了解顧客的消費喜好、消費頻率、消費習慣，用於商家在進行行銷策略的主軸，以發現潛在的目標客戶，主動的提供/發送行銷資訊，將更有效率的達到提升營收的目的，以及避免過多無效的行銷成本的投放，減降營業費用以達到企業經營獲利目標。