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Brand Mysticism: Cultivate Creativity and Intoxicate Your Audience

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為了解決online go game的問題，作者Grasse, Steven,Goldfarb, Aaron 這樣論述：

An irreverent and wide-ranging treatise on building and maintaining a standout brand in business or in life, from the marketing mastermind behind countless iconic booze labels.Steven Grasse made a name for himself as not only a distiller but also the mind behind beloved brands like Hendrick’s Gin an

d Sailor Jerry Rum and the guy who made cheap-beer-standbys like Narragansett and Miller High Life cool again. Through his work in advertising and marketing, Grasse has changed the game in the booze world and become an authority on building an authentic, enduring, and deeply beloved brand. Food & Wi

ne has called him ＂the punk-rock prince of small-batch spirits.＂ So how did he do it? Through practicing brand mysticism, a mentality for all endeavors based on keeping an open mind, taking risks, and developing authenticity--skills that have benefited him in booze, business, and beyond. In this boo

k, he’s sharing this practice with the world. Through lessons (big life things that feel like just cool stories), case studies (how did Sailor Jerry become the punk rock Captain Morgan?), and magical ingredients (what makes a great message sing), Brand Mysticism guides you through the steps it takes

to channel entrepreneurial spirit into a brand, a business, a creative practice, or a life that breaks with tradition to achieve the remarkable. Steven Grasse is the founder of Quaker City Mercantile and the creator of Hendrick’s Gin, Sailor Jerry Rum, Art in the Age Spirits, and Tamworth Distill

ing, among many others. He’s helped revive brands such as Narragansett, Miller High Life, Guinness, and Pilsner Urquell. He is the author of The Cocktail Workshop, The Evil Empire: 101 Ways That England Ruined the World, and Colonial Spirits: A Toast to Our Drunken History. Aaron Goldfarb is a novel

ist, author, and journalist, who frequently writes about the spirits industry and drinking culture for Esquire, Playboy, PUNCH, and VinePair. His two most recent books are Hacking Whiskey: Smoking, Blending, Fat-Washing, and Other Whiskey Experiments and Gather Around Cocktails: Drinks to Celebrate

Usual and Unusual Holidays. His 2018 VinePair article on Grasse, ＂How Do You Make a Booze Brand Go Viral?,＂ fittingly, went viral itself and has since been shared online hundreds of thousands of times.

online go game進入發燒排行的影片

多軸⾶⾏器強化學習控制

為了解決online go game的問題，作者畢楨煥 這樣論述：

本論⽂討論使⽤強化學習控制法則進⾏多旋翼無⼈機的⾶⾏控制。在控制⽅⾯，提出⼀種基於強化學習的低階控制器和兩種改進⽅法，使多旋翼控制器性能⽐⼀般強 化學習控制器具備更通⽤性以及強健性。本研究從四旋翼機構建模和模擬環境的構建 開始，基於神經網路的四軸⾶⾏器控制器經由強化學習演算法，產⽣⼀控制策略來調 節四旋翼⾶⾏器的⾶⾏。其中四旋翼機的環境狀態做為神經網路的輸⼊，⽽四個轉⼦ 的推⼒作為控制輸出。此四旋翼控制器可歸類為⼀⾮線性控器，並且只需透過定義⼀ 個損失函數來作為控制策略的最佳化⽬標，此提出的⽅法顯著簡化四旋翼控制器的設 計過程。為了驗證多旋翼控制策略的結果，本研究除了在系統模擬環境中對策略進

⾏ 訓練和驗證，也在實驗部分通過控制閉迴路結構將控制策略應⽤於真實的多旋翼⾶⾏ 器，本⽂將訓練好的強化學習控制策略實現於機載⾶⾏電腦，並且觀察與討論此控制 策略應⽤在現實世界中多旋翼⾶⾏器的可⾏性和⾶⾏表現。 針對強化學習控制器的通⽤性，本論⽂提出了⼀種多⽤途控制⽅法。通過修改神經網路的輸⼊和輸出，該⽅法可以克服強化學習控制器只適⽤於於特定模型以及特定 物理參數問題，解決耗時以及⾼成本控制器訓練。在強健性⽅⾯，本論⽂提出了⼀種 具有擾動補償的強化學習控制結構，以解決外部擾動下的四旋翼定位問題。所提出的 控制⽅案構建了⼀個⼲擾觀測器來估計施加在四旋翼三個軸上的外⼒，例如室外環境 中的陣⾵。通過在

神經網路控制引⼊⼲擾補償器，此⽅法顯著提⾼了室內和室外環境 中的定位精度和強健性。 本論⽂還提出⼀種實時軌跡規劃器，引⼊強化學習控制來解決⽋驅動四旋翼⾶⾏器垂直降落問題。四旋翼⾶⾏器的軌跡⽣成和追蹤⽅法分別利⽤了強化學習和傳統控 制器的優點。與傳統的最佳化求解器相⽐，通過訓練過的強化學習控制器只需更短的 時間即可⽣成可⾏的軌跡，並且結合傳統的軌跡追蹤控制器以利於四旋翼的控制並對 其穩定性和強健性進⾏數學分析。

Gamification for Innovators and Entrepreneurs: Using Games to Drive Innovation and Facilitate Learning

為了解決online go game的問題，作者Breuer, Henning,Bessant, John,Gudiksen, Sune 這樣論述：

This book introduces an exciting, still nascent superpower: One that enables a person to use, repurpose and create games that will help solve the great societal and organisational challenges companies, startups and public institutions are dealing with - games that actually drive innovation, engage s

takeholders and facilitate experimentation. We empower innovators and entrepreneurs by building on insights gathered in the gamification of innovation at leading European firms and leveraging knowledge from over 150 experts in the fields of gamification and innovation management. We are introducing

a design approach that enables everyone concerned with innovation to create their own games based on state of the art of academic and practitioner knowledge. We hope this approach will convey a new understanding of games and gamification and provide the means to put it into practise. Several easily

customizable games and gamified interaction formats, collections of patterns, and educational materials for training and coaching should help you to do so. Part I introduces the power of games to drive innovation and tackle grand challenges. It also provides the conceptual foundations on games and g

amification, learning and innovation management. Part II introduces a pattern approach to configuring, creating games and using games to drive innovation. Part III demonstrates the approach and presents different games that have been developed to solve innovation challenges in leading European firms

- each of these formats is available online and can be adapted for different organisations. The final part IV derives lessons learned from the development of these games and the pattern collection to train innovation professionals or to teach students how to create their own games addressing specif

ic challenges. It ends with an outlook into the future of games and gamification, and provides some starting points for your own future with games. Chapter 1 / Challenges: Gamification and games to tackle grand challenges Over the last two decades, play, games and gamification have become establishe

d as new ways to increase the efficiency or productivity of the workforce, foster engagement and competition, and improve business performance in well-defined task domains. Think of a restaurant chain whose employees are rewarded points for selling the new kitchen specials, the top-notch servers not

just being shown at the top of a leader board, but also receiving messages from management acknowledging their contribution to the company’s success. Several companies, innovation consultants and entrepreneurs, as well as higher education institutions have embraced gamification and use serious game

s to boost performance. Some have also used games to drive exploration and innovation and to master the great transformations ahead of us. A few are using gamified interaction formats and games to drive qualitative change and engage participants in collaborative, co-creative, action-oriented and exp

erience-based learning activities. However, documentation of these formats is scarce and inconsistent, and design guidelines and patterns, as well as educational materials for professional trainers and teachers are lacking. To tackle this gap, we talked to game developers, innovation managers and ex

perts in the field to learn from their experiences. We reviewed all the cases we could find in the scientific literature as well as online and in white papers. We developed a design pattern approach to collect, consolidate and advance existing knowledge and organisational capabilities in games and g

amification that drive innovation and entrepreneurship. And this approach allows you to create new training programmes, educational materials and curricula in which innovation professionals and students use and customize games for new purposes, but also are able to create new forms of gamification f

rom scratch. These games introduce a safe space for experiential learning, experimentation in small groups, and trying out new forms of (inclusive) collaboration. As we will see, they even provide a still widely unexplored means to address the great business and societal challenges we are facing tod

ay. The power of games to tackle grand challenges New grand challenges ahead of us require new methods if we are to successfully deal with them and find yet unforeseen solutions. We should note here that in this book gamification does not mean motivating people to do things they wouldn’t otherwise w

ant to do, but creating formats of social interaction that boost the capacities of players to drive innovation or start a new business. Gamification is about this search for and iterative development of tailored (to a challenge), yet unconventional methods to drive innovation, explore and pave entre

preneurial paths, and facilitate learning along the way in an action-oriented and engaging manner. Games introduce a safe space for experimentation in small groups and for trying and establishing unconventional forms of (inclusive) collaboration. They are a powerful approach to address the great bus

iness and societal challenges we are facing today, because they can be purposefully designed and iteratively improved to do so. We briefly discuss the potential of each of these three aspects and then go into the innovation and entrepreneurship challenges that games are best suited to dealing with.

John Bessant, Exeter University, UK Henning Breuer, HMKW, Berlin, Germany Sune Gudiksen, Design School Kolding, Denmark

產業結合紅利點數平台對消費者影響之研究探討

為了解決online go game的問題，作者王宇萱 這樣論述：

隨著網際網路技術的發展，消費者可以在網上購買商品使用智能手機應用程式和其他移動設備，無需走出家門。為了吸引更多的消費者購買商品，企業推出了虛擬積分，為消費者提供收集積分、增加再次購物和培養忠誠度的意願，在不影響降價競爭的情況下，讓虛擬積分成為一種市場上的潛力商機。隨著越來越多的虛擬積分平台競爭者迅速增加，對於企業和消費者來說，只有虛擬積分平台已經無法吸引更多的商機，為了創造更多的商機，許多公司開始通過跨行業聯盟進行營銷。本研究為了了解在台灣的消費者實際使用跨行業虛擬積分兌換平台，因此本研究探討其發展潛力和關鍵影響因素。因此，本研究通過以下方式擴展了信息系統 (IS) 連續性模型將用戶滿意度作

為中介，並添加幾個結構（用戶界面，社交媒體營銷活動、感知價值、購買意願、用戶忠誠度和持續意向）建立一個全面的框架來了解跨行業積分交換平台對客戶的影響。對 322 名使用過獎勵積分平台受訪者，透過GOOGLE表單調查並使用結構方程模型（SEM）用於路徑分析和假設檢驗。令人驚訝的是，研究表明，感知易用性 (PEOU) 和感知有用性（PU）對用戶滿意度沒有顯著影響，但感知易用性對用戶滿意度有顯著且直接影響感知有用性；用戶界面對購買意向有重大影響通過用戶滿意度中介、用戶忠誠度和持續意向；通過社交媒體營銷活動方式對用戶滿意度產生顯著影響感知價值的中介作用，感知價值對購買有顯著影響意向、用戶忠誠度和持續意

向通過用戶滿意度的中介作用。